Compose a 3 to 4 page essay in which you analyze and evaluate the effectiveness of the Apple’s current “Our Signature” commercial. Do you think that the advertisement is an effective way to market Apple products? Or is the advertisement ineffective, unclear, or off-putting? Does the commercial fulfill its intended purpose? How? How does it not? In your essay, you should:
- provide a summary of what is happening in the commercial. Imagine that your reader/audience has never seen the commercial before.
- consider who the audience is for the ad. How do you know? How would you desribe the audience? What assumptions are made about the people who make up the audience? How is the ad designed to appeal to that particular audience? What is it “really” saying?
- consider the other elements of a rhetorical situation.
- incorporate opinions and findings from outside sources. But make sure to provide your own analysis and evaluation.
- consider the various aspects of the commercial, including the language, message, images, tone, etc.
- compare the commercial to Apple’s other commercials and ad campaigns.
- discuss what makes an advertisement effective, and how the commercial achieves or fails to achieve its goal.
- cite specific moments or quotations from the commercial and carefully analyze the details.
What will a good essay look like?
A good essay will communicate strong critical thinking. It will demonstrate an awareness of your audience. It will have clearly articulated and well developed ideas. It will pay attention to the specifics of the assignment. It will be well-organized.
While there are other elements of a good essay, I want you to really focus on these as you write.
Other Essay Requirements:
- Follow the conventions for a college writing assignment (See page 524 in Field Guide)
- Come up with an interesting title
- Use at least two different source materials to support your ideas
- 3-4 pages
- Typed, double spaced, and in 12 pt. Times New Roman font
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